![]() ![]() ![]() Kotler merupakan salah seorang maestro pemasaran yang telah menulis banyak buku, di antaranya Manajemen Pemasaran. Buku pertama yang wajib kamu baca adalah tulisan Kotler dan Keller. Apart form product development through increased sales volume is also influenced by other factors such as pricing, advertising and promotion, quality and service. Manajemen Pemasaran (2011): Philip Kotler & Kevin Lane Keller. With the advent of new products that have better quality, consumer are beginning to switch to another brand of television began to re-purchase the product brand name “Panasonic”. ![]() The CRT television absolete and began to anbandoned by the consumer develop a LCD television that has features that is more sophisticated than the CRT TV. The results showed that product development is done through the division of research and development (R & D) provides a strong influence on the increased sales volume. By doing research using colleration and regretion analisys is expected to increase sales volume and are able to extend the life cycle of product. This research was done because the condition of the ever-changing customer tastes along with the development of technology. Research on the analisys of the role of product development to sales volume in PT.Panasonic Gobel Indonesia in Batam implemented by developing old products into new products. ![]()
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